Go deeper, further, longer and with more impact-- with
the advanced program of Guerrilla Marketing Meets Karate Master.
Guerrilla
Marketing Meets Karate Master I was a hallmark accomplishment
for any business owner savvy enough to attend. You can get
a home study version that will give you constant access to
the best business growth information in the world today. And
there’s outstanding
free guidance right here in this report.
“It blew my expectations out of the
water.”
Brian Latta, entrepreneur and attendee
“It got my entire team on the same page
and pulling in the same direction with more power and impact
than maybe any other learning experience of my life.”
Bob Berry, Seminar Attendee
“I have to admit that both Jay and Chet one-upped themselves
with this event. I’ve spent over $200,000 on seminars and
personal coaching from Chet, so you’d think I’ve learned
everything I should’ve already known. But I have to say, they
went further, gave more and set me on the path to even greater growth.
– And my business has grown 500% since I discovered Chet’s
approach just two and half years ago.”
David Dean, CEO of two companies and seminar attendee
“When I first discovered Jay and Chet, I had reps selling
only $25,000 worth of product per month. Using the approaches and
insights I gained, my lowest performing rep consistently tops $50,000
per month and I have some reps doing over $100,000 per month, consistently.
I really learned how to systematize my success and that’s
changed everything for my business.”
Paul Iskyan, CEO and seminar attendee
The real secret to business success is not just getting ideas,
but in getting the methods and step-by-step procedures in how to
implement them.
How to set up your business for guaranteed success, the exact formula:
Success Step one: Develop a significant competitive advantage
This program was set up just like your business should be set up.
Before you spend even one dime marketing your company, you should
have clearly defined a strategic position that gives you an automatic
advantage over your competitors.
For example, all carpet-cleaning companies
sell mostly based upon price. Do you? If so, that’s the worst strategic position
you can occupy. Why? Because it’s not defendable against
any competitor who wants to under-price you to take market share.
We helped a carpet cleaning company create a strategic competitive
advantage that worked like a steel trap to keep almost every caller
that called, even at a price that was significantly higher than
any of their competitors. In fact, they used the lower price competitors
to their advantage.
So what positioning can YOU apply that suddenly gives you a significant
advantage over all your competitors? There are excellent formulas
available and they work for anyone wise enough to learn and apply
them.
Even without our help, you need to spend some time really thinking
through a strategic position that gives you every advantage over
your competitors. But with our help, there are amazing secrets that
can give you huge advantage that bullet-proof you against the onslaught
of competition today.
Success Step two: Your business model.
What’s your business model? Many companies find that they’ve
set up their company the wrong way. We found an accounting firm
who offered free training on software as a way of getting new clients,
instead of just developing a powerful way of getting new clients.
Most companies think it’s hard to get clients, but it’s
easy, when you know how.
You have to constantly examine your business model to be certain
that it is designed in a way to maximize your opportunity. Another
company we worked with sold products every month with sales going
up and down monthly without too much predictability.
We helped them think-through their model and develop some services
to compliment their products. Within six months they developed steady
cash flow from the same customers they were already talking to about
their products.
So what’s your business model? Is it
the best model it could and should be? If you had a heart problem
who do you go to? A dentist? No. A cardiologist? Absolutely.
You go to an expert. When you want to grow your company, who
do you go to? Proven business growth experts, who’ve dedicated
their lives to growing companies.
We know what it takes and it’s just not
that hard. Better, smarter and more effective marketing is so
easy once you know how. Easy. At Guerrilla Marketing Meets Karate
Master, everything was spelled out in simple detail. Is your
business set up in a way that maximizes your opportunity or inhibits
it?
Success Step Three: Play the long game, memes and slogans
Most companies never set out to breed brand loyalty on purpose.
It only happens by accident. Yet, when you look at how much brand
loyalty can mean to you and your business in the long term, it can
make the difference between an easy life or a constant struggle.
The concept of memes (pronounced meems) was taught by Jay Conrad
Levinson at Guerrilla Marketing Meets Karate Master I (the first
event). . Memes are a powerful way to play the long game. Since
the eyes are the most powerful communication device in the game
of marketing, you need a visual representation of your company that
means something and is easily associated with your company. The
Pillsbury Dough Boy. The Jolly Green Giant. These virtual icons
are examples of creating a visual image to go with your marketing.
Everyone has heard of the importance of a slogan, touting your
strategic position, but few have really learned how to develop them
or properly use them. But your slogan, touting your strategic position
-- and a visual meme to represent you in the market you serve, are
both important examples of thinking and acting for the long term.
So what’s your slogan and do you know
the four rules for creating them? And does that slogan actually
and effectively position you in such a way that makes everyone
only want to buy from you over your competitors?
Think of this slogan: “pizza, delivered in 30 minutes or
less or it’s free.” When that slogan first appeared
in the commercial airways, no one delivered pizza except a handful
of pizza places (in the entire country) and even they didn’t
guarantee a time period.
Today, we accept that pizza will be delivered, but that simple
slogan is solely responsible for this occurrence. And in the process
of changing how we buy pizza, that slogan built a company that grosses
over $ 9 billion per year.
Domino’s slogan did something we try to teach you to do on
purpose: It “shifted the buying criteria” (a concept
taught at the event) of the buyer so effectively, that the choice
of where to buy pizza was shifted off of pizza itself! (let that
sit in for a moment). It shifted the buying criteria off of pizza
and onto what instead? Speed of delivery. Think about how powerful
that is.
So what’s your strategic position and have you created a
position so strong that your buyers use the criteria YOU set up
as the criteria by which THEY are going to buy? This single powerful
concept can operate like a flood gate of new buyers surging in your
direction if you’re wise enough to THINK through the process.
And of course, you can get a lot of help With Guerrilla Marketing
Meets Karate Master I & II. (GMK)
Success Step 4: Your super strategies versus your sub strategies
The first three steps all have to do with what
we call your super strategies. Before you even think about getting
clients, set up your super strategies so that you are maximizing
each tactical opportunity. Let’s make that very clear. Most companies have never defined
the difference between a tactic and a strategy. A tactic is a trade
show, a brochure, a sales call, a website, etc… Those are
all tactics. Strategy asks three questions:
| 1. |
What’s the ultimate accomplishment
with each tactic? |
| 2. |
Are your tactics working together
for a common goal and position in the mind of your buyers? |
| 3. |
And if you look at each tactic,
how many things can each tactic accomplish? |
These three questions can mean the difference between working
a lot harder or working a lot smarter with less money. If we forced
you to think through those questions, in further detail, you’d
suddenly see that every time you deploy a tactic, you can be getting
A LOT more for the same exact dollar you’re spending now.
Naturally, this is what we did at Guerrilla Marketing Meets Karate
Master I (GMK), but we’re giving you the overview here for
free.
Your super strategies are all the things we
talked about in the first three success steps above. Your tactics
are the nuts and bolts of “getting clients,” like ads, sales calls, etc… But
there are seven sub strategies you want to develop before you
even think about deploying even a single tactic. Why? Because
they will make your tactics work harder.
We hope you are beginning to see that success can be very systematic.
Very scientific. Literally guaranteed as long as you take the time
to THINK and PLAN before you deploy.
Sub Strategies:
Let us give you an example of a sub strategy. “Targeting”
is a sub strategy. Between your super strategies and your tactics,
are the sub strategies that help you design HOW you’re
going to deploy those tactics. Targeting is a sub strategy that
can make a huge difference in your results.
So many companies target willy nilly, with
no thought or strategic objective about the types of buyers they’d like to attract.
At GMK, we taught a concept called: The “Dream 100 Sell,”
aka, “Targeting best buyers.”
There are always a smaller number of best buyers versus all buyers.
For example, Chet doubled the sales of a magazine three years in
a row by focusing intently on only 167 advertisers while his competitors
spread themselves over 2200 advertisers.
Even if you sell retail, you should be building
special programs that attract that 20% of buyers who will spend
the 80% of dollars. If you own a restaurant, for example, have
you developed a special effort to target and build relationships
with “frequent diners” versus all diners?
The point is that there are always a smaller number of buyers who
buy a LOT more than if you target ALL buyers. And since the best
buyers are always a much smaller number than all buyers, you can
get much more profound impact on them without spending that much
more.
So that’s a sub strategy and it was covered
with a fine-tooth comb at GMK I (Guerrilla Meets Karate) and work-shopped
intently by each attendee to ensure implementation.
Success Step 5: Seven musts of marketing
One of the other sub strategies is that every smart marketer must
utilize the seven musts of marketing. A significant study showed
that the top companies in the world and the top companies in each
market niche and the top companies in each geographic region all
use these seven fundamental marketing weapons.
We’re going to give you two for free,
but there is another critical sub strategy you need to know to
make these marketing weapons work a LOT harder for you.
The critical factor to maximizing your marketing
weapons is to see how many ways you can cross-pollinate these
marketing weapons. For example, one of the weapons is advertising.
Another is personal contact (salespeople, customer service, etc…)
Many companies have run advertising but don’t
coordinate at all with the sales team to maximize the advertising
they are running. Fact: there are five ways to get these two
weapons to work better together where each time you use them,
they make each other stronger.
But most companies do NOT get their seven musts
of marketing working together to maximize their opportunity.
When you do, it makes every single marketing expenditure work
so much harder, you can’t
fathom the difference.
Following these success steps makes you a scientist
of success. And naturally, GMK teaches them with such force and
power that another attendee said: “Hands down the best
business growth experience of my career.”
Success Step 6: Tactical execution
If you want to assure your success, here’s what you’ve
done so far (as outlined in this report).
• You’ve spent the time, with expert
help, to THINK through your strategic position in a way that
maximizes your tactics when you deploy.
• You’ve thought through how to
get each one of those tactics to accomplish at least nine things
(Chet teaches 13), so that when you deploy those tactics, you
are accomplishing all kinds of objectives.
• You’ve worked at making sure
that all the tactics are adding up to something as a collective
effort.
• You’ve developed a powerful slogan
and meme to lay the long term foundation of a company that builds
buyers for life and a solid reputation that keeps you rich in
clients forever.
• And now all you have to do is maximize
the effectiveness of each tactic with the insights that make
them work better.
For example, in one study we found, ads that pulled 200 responses
as compared to ads that pulled 20 responses (to the same audience)
all followed at least four basic rules. So if you advertise, these
rules change everything.
If you have salespeople, they can work harder, or they can work
smarter. Also, how you hire them, manage them, train them, each
one of those elements can increase your results five-fold, and there
are many, many examples.
But those are just two of 100 different marketing
weapons that we walked you through at GMK. 66 of them are free.
No charge. So you have no excuse if you’re only deploying
a handful of marketing weapons. There are dozens of ways to get
more clients without spending one penny more.
Guerrilla Meets Karate Master II, The Advanced Program
We are very proud of GMK I, and the graduates concur that it was
a hallmark business growth experience of the greatest magnitude.
So why would we do an Advanced program? More perfected execution.
We feel that GMK I, as outlined above, is structured just like
you should structure your company. Almost everything you need to
be a scientist of success is in that program.
But we found that to really get results and exponential growth,
you need to workshop these concepts with more guidance, and you
need to go deeper. Some examples:
Going Deeper Lesson one: Getting clients
Jay Levinson laid out 100 Guerrilla Marketing weapons, but you
still need to work through three things: 1. Which ones are perfect
for you? 2. In what order of priority and roll-out should each be
deployed? and 3. Did you get the concept customized for YOUR company?
Come and spend four days outlining your success
map. Drill down deeper with The Magnificent Seven Speakers, the
seven outstanding experts we’ve brought together for GMK
II
Going Deeper Lesson two: Increasing profits
Scott Hallman helped everyone in GMK I find more profits. He was
a highlight of the program and a scientist in his own right at helping
you find at least eleven ways to get more profits out of your company,
all without spending a penny more.
But Scott can take you deeper and ingrain these
strategies in a way that you’ll never forget. He can get you more and more
profit at every turn. The way Scott teaches you how to slice and
dice your company; you begin to look at every single activity as
an opportunity to gain more profits. That’s a significant
mind-shift and when it happens, you start seeing profits at every
level.
You need the foundation of GMK I, but once
you have it, the next several layers of understanding show you
a mindset for running a company that maximizes profit at every
turn. Our companies are supposed to make us profits. Isn’t it therefore logical that you should
be a profit-producing master? Let’s take you to the next
level.
Going Deeper Lesson three: Presenting that core story: the ultimate
weapon of mass destruction for your competitors
Yes, you learned the awesome power of a core story. How to build
a presentation of such extraordinary power that it does all the
following:
| 1) |
Attracts buyers at a
faster rate |
| 2) |
Casts a wider net that attracts buyers
who might not be ready to buy yet, but you get them before
anyone else |
| 3) |
Takes someone who might not even
think they are interested and moves them right into the “buying
now” mode |
| 4) |
Increases your ability to get appointments |
| 5) |
Establishes you as an expert in the
eyes of your prospects |
| 6) |
Helps you accomplish at least nine
strategic objectives with every single client interaction,
whereas most sales interactions are lucky if they accomplish
even two strategic objectives |
| 7) |
Increases closing ratio |
| 8) |
Reduces sales training time |
| 9) |
Improves your credibility with your
clients in just the first few minutes of any meeting |
| And so much
more |
You probably can’t imagine (unless you
went to GMK I) how one tool could help you accomplish all these
things, but trust us, it will and you will never go back to
any other sales model once you’ve discovered the power
of this masterpiece approach.
You will learn about all this in GMK I. But
in GMK II we get you ready for the practical application of this
powerful tool in your business. You will role-play your core
story with experts. You will get the masters to get into specific
dialogue and detail about your business to help you maximize
utilization of that core story in ways you’d never discover
on your own.
GMK II will take you through every mistake
you’ll ever make
before you make it. GMK II will help you polish every inch of
those eight strategic objectives mentioned above and eliminate
the enormous learning curve you might spend in trial and error.
As Chet Holmes will tell you, every client
makes fifty mistakes implementing the core story. And he wants
to make sure YOU don’t
make those and that YOU are highly trained when you deploy this
significant weapon of mass destruction (of your competitors).
Going Deeper, Lesson four: the high art
of the masterful close
We introduce you to the concept of integrity-based selling, the
most powerful concept for getting buyers to buy faster, more often
and with a greater urgency. The basic idea: People will buy way
faster because of who they are than because of what you have to
sell. So if you want to close more sales, develop approaches that
tie their identity to buying your product.
For example. Are you the kind of person who
wants to always get more results with less investment? Are you
the type of person who wants to find the breakthroughs that propel
your business forward? If you are, if you really are, and if
that’s not just a line,
but a core element of who you really are, than you must come
to GMK II.
That’s an example of integrity based
selling. Tying your identity of who you are to what we have to
offer. This science is brilliant and highly effective, especially,
if ultimately, you DO serve your buyers as we will serve you.
If your product or service enhances your buyer’s
lives at all, then come to GMK II and let us help you work through
these concepts and help you develop the exact phrases, approaches
and dialogue that gets your client to associate their identity
with your product.
In GMK I, you get the foundation and a very solid explanation of
this concept. In GMK II, we walk you through the exact exercises
to help you develop the full dialogue that closes sales faster,
better and smarter.
Going Deeper, Lesson five: Superstar profile
to the tenth power
A watershed moment for most companies is when
they hear this powerful concept for causing serious growth in
their companies. Here it is in a nutshell. If you have an opportunity,
you can always find someone who will make you money… In
many cases without you ever spending a dime to get them.
teaches you how to attract high powered sales
talent for straight commission, even if you’re a one-person
army. At GMK I, for example, Chet outlined how even a one-person
graphic designer can get sales talent working for them for nothing,
driving more business than you can handle.
No matter how small your company is, there are people who are born
to grow companies and there are techniques that attract them and
get them working for you on straight commission.
This concept was taught thoroughly in GMK I,
but in GMK II, we’ll
really help you understand and apply it with example after example.
And then we take you through the next steps for every well structured
business: how to create pipeline reports, call reports and a
systematic follow-up process that helps you manage your business
much more effectively.
Going Deeper, Lesson six: Breaking through
the clutter; standing out in the crowd.
The single hardest thing today for ANY business is to get noticed
in the first place, -- by that buyer --for the first time. Studies
show it cost you six times more to get the attention of a new client
than to sell to one who already knows your name.
But that study does NOT have to apply to you if you know the science
of breaking through the clutter, as taught by several of the GMK
I experts, including but not limited to Dave Lakhani, Alex Mandossian
and Chet Holmes.
taught a fabulous formula that utilizes two different sciences
to help YOU SMASH through the clutter and really GRAB the attention
of the client. Dave gives you a superb understanding of cognitive
neuroscience and social psychology.
But now he wants to take you further into this fascinating new
world of breakthrough communication. Dave will give you dozens of
examples of companies that capitalize on the unconscious and reactive
nature of buyers. He will then walk you through a powerful process
to formulate ads that will pull 10 times better than anything you
have done before.
Alex Mandossian, the world’s foremost
expert on web traffic conversion taught proven formulas and strategies
to dramatically enhance the profitability of your internet efforts.
Alex will also be digging deeper with your internet strategy. He
will take you through a transformational workshop that will improve
your website content and copy while increasing your conversion of
new customers immediately.
Basically, it’s time to dramatically
soup up your tactics. To get everything working harder, smarter
and more effectively and all of it without spending a penny more.
Let’s get your direct mail working better
for not one dime more. Let’s get your website working better.
Let’s get your salespeople selling more effectively, let’s
get YOU managing more effectively.
Going Deeper, Lesson seven: Better mgmt,
leadership and stress reduction in any business.
The next level for any company is to understand
that it is always the eldership that makes the ultimate difference
in any organization. Learn how to be a more dynamic leader, even
if it's only yourself you’re leading right now. Learn how
to make more happen in your business with very simple formulas
of mgmt that will guide you to a better business the rest of your
career.
Learn how to squeeze more profit from your business at every turn.
Our Amazing Offer
We so want you to come to GMK II, that we’re
going to give you GMK I as a sign on bonus for all those who come
to GMK II. In this regard, you will come to us with a foundation
upon which we can help you build a bullet-proof profit machine
for propelling yourself to a better more fulfilling life.
In the beginning, most entrepreneurs have to
spend lots of time working because they have no money. But if
you’re wise enough to continue to take your skills to the
next level, you get to the point where your money gives you more
time.
That’s the trade off. We spend the time
to make more money and than more money gives you time and money
to enjoy the life you want to live.
Too many people struggle without ever making
it to the position of having plenty of money and lots of free
time to pursue the things they want to pursue. This program teaches
you how to accomplish both.
GMK is indeed, the single finest growth experience
for any person serious about having a better life, a better income,
an easier life and far better business.
So now you need to decide what kind of person you want to be. For
most of us, we learned a trade first that put us into a business
and never got the BUSINESS training that showed us how to run a
truly great business.
Meaning; Maybe you’re an engineer who
now offers engineering services, but do you have the mgmt expertise
to maximize the company you’ve now built? Do you have the
marketing depth to position yourself in a way that gives you significant
advantages in your quest for freedom? Have you mastered the high
art of out-selling and out-marketing your competitors.
Guerrilla Marketing
Meets Karate Master is your chance to leap
to a much higher place on the skills ladder. To give you every advantage
because you KNOW how to grow companies, not just offer your product
or service.
Do you want to be an expert at growing your
company, like you now are about offering your products or services?
Don’t you see
that without the insights of growing companies, you’re
always going to undermine your own ability to succeed?
So take it further. Work with us at GMK II,
and we’ll gift
to you GMK I to get you started.
Our Guarantee
You register for GMK II. We send you GMK I, along with a personal
coach to make sure that you maximize your opportunity before coming
to our next event.
If by the end of the second day, you do not feel that we have given
you a significant advantage in running a much more effective and
profitable business, you can return your program and receive a complete
refund on your registration fee. Your learning curve on GMK I will
have been absolutely free and your first two days at GMK II will
be on us. No charge to you.
So what are you? Are you a trade specialist
who wants to run a business, or do you want to be a business person
who has already mastered your trade? Maybe you own a store, a
restaurant, a software company, etc… You have expertise
in some area that enabled you to begin a business and offer your
products or services to the public.
But now it’s time to go further. How
come one person opens a shoe store, struggles to keep that shoe
store making them a living and maybe one day gets put out of
business by the large chains that open in their area and slaughter
them. While across town, another person opens a shoe store and
becomes the chain that puts the struggling shoe stores out of
business.
The difference is not the shoes, folks. The
difference is the skills, learning curve and insights of the
entrepreneur. Don’t be
the one put out of business by a competitor who one-upped you.
Be the one who gets the skills to constantly one-up your competitors.
Our GMK Graduates are the people who know their business, but want
to come and learn how to BUILD their business. Take your skills
to the next level.
Call us to speak to a GMK Educational Expert. Our team of finely
trained business builders can get deep with you to show you how
YOU can go to the next level and where we might be able to help.
Don’t make your decision based upon price,
make your decision based upon opportunity. As Chet says, the cost
is nothing if it works. And if it doesn’t work, it doesn’t
cost you anything -- because we refund your investment in the
program.
Your opportunity to become an expert at building your company or
any company you may ever own, operate or assist is unparalleled.
Please join us at:
Guerrilla Meets Karate Master II:
The Advanced Program
Call 866-327-8558 ext. WW, inside
the U.S.A.
or 706-854-4483 ext. WW, outside
the U.S.A.
Hotel Information:
The Embassy Suites, 101 McInnis Parkway,
San Rafael, CA 94903, Room reservation number within the U.S.:
1-800-362-2779 or 1-415-499-9222, Fax: 1-415-479-2342. Ask for
Special Guerrilla - Karate Master rate. This is a $119 rate, $50
below the standard $169 per night rate. This is the official hotel
of the event and where the event is being held. We suggest, given
the length of each seminar day, that if possible you stay at this
hotel.
The Four Points Sheraton, 1010 Northgate
Drive, San Rafael, CA 94903, Room reservation number within the
U.S.: 800-325-3535 or 415-479-8800, Fax: 415-479-2342. Ask for
the Special Guerrilla - Karate Master rate. This is an $89 rate,
$40 below the standard $129 per night rate.
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a live Chet Holmes event.
