Movies and TV shows are products just like anything else. They have to appeal to people, intrigue them, interest them, make them WANT to go see them. The kiss of death is a movie that is marketed in such a way that the average consumer thinks to themselves "that's a rental" (I can wait for that to come out on DVD). You want people to be excited with a sense of urgency to have the "Experience" of your movie and have it NOW rather than later.
Or perhaps you've made a TV show that should be winning a much bigger audience than it is?
Every product or service has a "spin" that can be very compelling or very bland. Movies and TV shows are no different. Great marketing can make a movie seem far sexier and exciting than it actually is and bad marketing can kill a perfectly good and highly viable film. You can have a TV show campaign that makes people really want to see your show, or you can just look like everyone else and fight among the crowd to get noticed.
Chet Holmes has designed more than 500 advertising campaigns with a remarkable track record of creating the most successful campaigns in the history of his clients. He has the innate ability to sense what will "sell," and is particularly clever in finding the "hook" that really captures the interest and imagination of the target group. If you don't think so, his services are free.
The internet and other alternatives
The internet is changing commerce at an increasingly rapid pace. There are viral marketing efforts that can reach millions in no time. Make sure that you have every advantage in YOUR marketing.
Here's our offer:
Script Hit Factor Report:
If you have a script you're about to greenlight, we'll give you a "Hit Factor Report" on that script that will tell you if you're making a hit. We just tell you the commercial viability. We are not script consultants. If you don't agree with our assessment, or if our assessment doesn't give you any insight on how to make sure you are producing a hit, the assessment is free.
Spin plan for your finished film
If you've already made your movie or TV show and want to assure that your marketing will give you every single opportunity to maximize audience attendance, we'll give you a "SPIN PLAN," a virtual marketing plan for making a hit (or at least how to maximize the product you've already made). If you do not feel we have provided you with the insights that aid in increasing your chances of securing a hit, our services are free.
Get yourself the best marketing mind on the planet zeroing in on the best possible "spin" for the content you have to provide.
All inquiries are treated with the utmost confidentiality.
A recent experience:
A very sweet film was made with the goal to appeal to the teen market. It was promoted like a nice little fluffy movie and no one went to see it. The trades blamed the "fickle teen market," but frankly, the marketing was weak and ineffective. We showed the producer how the RIGHT spin would've significantly enhanced the film's audience appeal and the sense of urgency that the spin would bring. The producer knew we were right and when the DVD comes out, they will use our spin. Too late, unfortunately. Had they gotten to us BEFORE they spent their national advertising budget, we could've made the difference between a hit and a miss.
If you do not agree with our insights, our services are free. Hard to go wrong. If you do not feel we have enhanced your ability to increase the buzz on your film, then our services are free.
Find out more about Chet's
TV &
Movie Marketing Service
