Education-based marketing Archives - Page 3 of 3

The Power of Point of Purchase

by CHI Blogger | Business Guidance, Education-based marketing, Scott Hallman

Once you convert a prospect to a client or customer, it’s time to further increase your revenue and profits by offering them additional products and services at the Point of Purchase. In my experience coaching hundreds of business executives the TIMING is...

Four Ways Fact-Finding Plus Analysis Equals Big Results

by CHI Blogger | Business Guidance, Core Story, Education-based marketing

Amid the uncertainty of recessions, post-recessions, tax reform, healthcare, mobile technology, off-shoring, re-shoring, local, state and federal elections… Business leaders today find themselves at the mercy of an ever-changing marketplace, shaped by evolving...

Be a Rolling Stone: 6 Ways to Clear the Way for Action

by CHI Blogger | Business Guidance, Education-based marketing, Sales Tips, Tricks and Trends, Sarah Bryant

Imagine a 30-something corporate middle manager from New Jersey. Neatly dressed with one hand on her hip, she sounded a little like Fran Drescher from the Nanny. Standing around 5 foot tall, she was tiny and she was forceful. This is my friend and colleague, Tara,...

9 Killer Ways to Break Ahead of the Competition

by CHI Blogger | Chris Steely, Core Story, Education-based marketing, Sales Tips, Tricks and Trends

Figuring out how to deliver true differentiation and VALUE in the marketplace starts with being known as the educator. In essence, acting as a “consultant,” who educates the marketplace on what they didn’t know, that they should know, about how current trends are...